GoLogin
GoLogin is an innovative application that anonymizes and governs your virtual identity - so-called digital fingerprints. In collaboration with the product owner, we have tailored the use interface to be more appealing, comfortable, proficient, and user-friendly.
The main goal
Revamp the app and landing page UI to ensure a cohesive and consistent design. Elevate the aesthetic to exude sophistication and professionalism, creating a 'premium' look and feel.
Process
When developing a specific feature for the app or landing page, we focus deeply on understanding its purpose—what it should convey, represent, or guide users toward. We begin with a draft, brainstorm ideas, refine the draft, and repeat this iterative process as many times as necessary. The process continues until the entire team aligns on a final version that meets our high standards.
Platforms
Web, MacOS, Windows
Years
2023 - 2024
Product design
I polished the UI to look more professional and modern while developing new features like custom icons for each profile. During this process, I standardized colors, icons, spacings, and eliminated visual inconsistencies.
Landing page redesign
Complete redesign of the homepage. We tried dozens of options for each block to show the value to the end user at every one of them.
Try different
Add meaning
Marketing
The main designer's task from the marketing department sounds like "we should break through banner blindness." So, I made an effort to tackle this challenge, but we primarily struggled, achieving a click-through rate (CTR) of less than 1%. However, with appropriate targeting, some ads were effective. This highlights the importance of testing various options for different potential user groups.
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